Every year, payment provider Stripe releases a report based on checkout habits of their users. No matter what kind of business you run, the report contains valuable insights that could help you avoid making major mistakes in your online offerings that are causing you to miss out on valuable sales. Here are the three tips that Payable users should pay attention to in their Google Forms, based on Stripe’s 2022 report:
Keep Your Form as Simple as Possible
The less your customer has to input before getting to the checkout, the better. While you want to make sure you’re getting all of the client details you need (like food allergies for a summer camp registration), making sure customers aren’t inputting information twice (which often happens with emails in Google Forms) or inputting unnecessary info (physical address for a digital product purchase) increases your odds of making sales. Stripe notes, “Successful conversion depends on a fast and intuitive checkout experience—without friction that could cause customers to abandon their carts. This is especially true during a difficult economic period in which customers may be more hesitant to purchase in the first place.”
According to Stripe, most people will abandon their cart after two minutes, but most checkouts take three. Especially if you have a simple product or service you’re selling, the less info a customer has to input, the better.
Upsell, Upsell, Upsell
According to Stripe, 79% of sellers didn’t recommend higher-end versions of a product or service, or additional product add-ons, in their checkouts. While this may not be something that makes sense with how you use your Google Form and Payable, think about ways to increase your customer’s total purchase price. Perhaps you could add a t-shirt along with your homecoming dance tickets, or offer packages in addition to single options for services like dog walking.
Test, Test, Test
Make sure you regularly check on if your Form is functioning properly—use Test mode to ensure that your Payable Form is working. Make sure that the Form is easy to use by asking a non-tech-savvy friend or family member to run through your checkout process, especially if you’ve made changes recently.
Segment Your Checkouts for Seamless Processing
Did you know in Google Forms, you can actually segment your audience into different ‘tracks’ to their checkout? You can separate questions into different pages, and allow certain answer choices to skip ahead to different sections, depending on where you want them to go. (Here’s a simple how-to article from Google if you’re new to Forms!)