If you’re selling a product using Payable, you may want to boost your business by adding mockups. Fortunately, there are some great free resources that can help you get selling fast!
Why would you need a mockup?
For some physical sales—tshirts, books, mugs, posters, and many other pieces of print-on-demand goods—you may not have the product in hand. This happened to a seller on Payable recently: In doing a cycling jersey order for his company, he didn’t have the actual jersey since they wouldn’t be made until he placed the actual order with the company. Or, you may have your product, but the photos you’re taking with your phone simply aren’t doing the product justice.
For digital sales of books, you may simply want to create a book-style cover image that better represents what you’re trying to sell. Or perhaps you’re not shipping the actual poster, but you are selling digital art that can then be printed: In this case, an image that shows how it could be printed as a poster could be a great selling feature.
Digital business: Even if your business is online—like a virtual fitness class—you may want to show that by having a mockup of your class streaming on screen.
How do you make a mockup?
In the past, you used to need extensive knowledge of Adobe Photoshop, Quark, Adobe Illustrator or some other intensive graphic design software. Now, it’s easy!
Canva.com: Within Canva, you can edit an image using their Smart Mockup Generator. We love this in particular for digital products, since you can even create a digital mockup of a computer screen or phone with your product (like a book or image) on it.
DIYbookcovers.com: If you’re planning a run of print books via a service like Lulu.com or Amazon’s KDP program, you won’t get your book until you’ve hit publish, and author copies can take a while to be delivered—plus, you’d be amazed how hard it is to get a good product shot of a book! But using DIY Book Covers, you can easily make realistic print and digital 3D books that look like IRL books or like the cover of your book on your iPad.
Printful.com: Printful is a great place to order on-demand clothing as well as mugs and other fun products. But even if you’re not quite ready to place an order or set up on on-demand order service, you can make an account and make mockups of different products to showcase.
Just one word of warning: If you do make mockups to help boost sales, just make sure that customers know exactly what they’re getting. Tshirts should have the exact same design as the mockup, and in the case of digital products, be extremely clear about the fact that their order won’t be a physical book or poster, but will be a PDF or vector file!